Mr Takahira Hironori, store manager of fishmonger Kaidoya in Iwaki city of Fukushima, survived a giant tsunami seven years ago today, but now has a different worry - that the reputation of his hometown will forever be tainted.
"There are harmful rumours that 'Fukushima' equals 'dangerous' and 'toxic'," the 57-year-old told The Sunday Times. "We're still not getting as much business as before, no matter how we try to reassure consumers of the safety of our food."
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